Mount St. Joseph University

A Field Guide to the Mount's Brand Message and How to Effectively Tell Our Story

Use this worksheet to help you craft a narrative for potential students. For the best experience consider practicing with a friend, family member, or co-worker. 

Using the Ambassador Essentials Field Guide and this practice worksheet, craft a narrative for "Healthcare Hannah," a prospective junior who always wanted to be a nurse.

Please refer to this document for best practices for promoting your upcoming event—how to be included on/in:

• campus calendars, the Mount ROAR App, the Campus TV Network, and msj.edu news & events. 
• Around the Mount Alumni Email
• MSJ Social Media Channels
• Press Releases

Three digital flyer templates designed with the Climb Higher visual theme. Includes image files and word templates.

Note: Nursing is being revised and will be added at a later date.

Designer slides that can be used to create a more exciting presentation geared towards prospective students. Includes recommended type and image placement.

Updated July 2022

The Mount St. Joseph University Brand Icon Standards were created to promote consistency and professionalism across all university communications (print and digital, external and internal). This guide is maintained by the Division of Marketing & Communications.

Revised February, 2022

The Mount St. Joseph University Style Guide was created to promote consistency and professionalism across all university communications (print and digital, external and internal). As a general best practice, this guide follows the standards put forth in The Associated Press Stylebook, though there are also usage rules unique to the Mount. The style guide is maintained by the Division of Marketing & Communications and is updated regularly.

Revised August 2024.

Revised August 2024.

Uses Climb Higher graphic and visuals.

Light the Way with this themed template.

Features SoAS branding and the MSJ Tartan accents.

Features SoBC branding and the MSJ Tartan accents.

Features SoE branding and the MSJ Tartan accents.

Features SoHS branding and the MSJ Tartan accents.

Features University branding and the MSJ Tartan accents.

Features stunning stained glass windows from Mater Dei Chapel and bold colors.

Includes 8 unique templates. Best used for Facebook and Instagram posts.

Includes 8 unique templates. Best used for LinkedIn and Twitter posts.

Please download this as a reference file for your Better Poster templates.

For posters with heavy type content, includes a thin, MSJ themed photo along the top of the poster.

For posters with heavy type content, includes a thin, MSJ themed photo along the top of the poster.

For posters with heavy type content, includes branded MSJ colors but no photos.

For posters with moderate type content, includes a central background photo of the quad at sunset.

For posters with heavy type content, features colors & graphics from the current "Climb Higher" campaign.

For posters with moderate type content, includes a central background photo of the MSJ Quad at mid-day.

Includes 24 MSJ-themed Backgrounds featuring:

• University Logos
• Athletics Logos
• Academic School Logos
• Photos of iconic campus locations

This form allows the photographer or other entity who owns the rights and title to the photo to grant the use of the photograph to the Mount.

This is a poster created to provide notice to guests at any event that is being recorded and photographed. In addition to making the following announcement at University sport and alumni events, it is recommended to post this notice at all practical places located at such events. 

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Announcement to be read pre-game and twice more during each event: 

Mount St. Joseph University is photographing and or recording this event. By attending you understand and agree that the University may use video, audio, photographs or other recording of you from this event for advertising, trade, or other business uses in any medium or technology now known or later developed. 

You waive the right to inspect or approve any video, audio, photographs or other recording that may be used now or in the future.

You waive the right to any compensation associated with any use of video, audio, photographs, or other recording; and understand that the University is under no obligation to use any video, audio, photograph, or other recording.

By attending you release the University; its owners, affiliates, officers, directors, employees, agents, subcontractors, and any other authorized person or entity; from any claims arising from use of any video, audio, photograph, or other recording.

Thank you.

Revised May 2023