Skip To Content


The Brand Standards house the official policies and procedures for all materials that represent the University to external audiences. Consistent use of the Brand Standards by all departments helps to strengthen the University's image, positioning and name recognition.

MSJ Style Guide

The Mount St. Joseph University Style Guide was created to promote consistency and professionalism across all university communications (print and digital, external and internal). As a general best practice, this guide follows the standards put forth in The Associated Press Stylebook, though there are also usage rules unique to the Mount. The style guide is maintained by the Division of University Communications and is updated regularly. If you have questions, comments or suggestions, please contact Kathleen Cardwell at 513-244-4330 or

MSJ Writing Style Guide (.pdf, 227K)
Stationery, Business Cards and Name Badges
Request form for: Name Badges
For stationery and/or business cards, use the new online ordering system to place all orders. Follow the detailed directions in the PDF below. First-time users to the website will need to create a log-in with your Mount email and a unique password.
NOTE: departments are responsible for all stationery and business card orders. The orderer will be invoiced directly. Ordering Instructions (.pdf, 435K)

Instructions on ordering stationery and business cards

Policies for Stationery, Business Cards and Name Badges.pdf (.pdf, 82K)
Logo Usage
Links to the university and athletic logo request forms can be found in the Creative Services web page.
To help maintain the integrity of the Mount brand, the Mount logo is to be the primary and prominent logo on all externally focused materials — in print, online, and with apparel and merchandise. The use of third-party logos with the Mount logo on externally focused materials in print, online and with apparel and merchandise must be pre-approved by the Creative Services team. In these cases, the Mount logo usage standards still apply and the Mount logo must be given equal or prominent placement.

The links below contains information on logo usage regarding:

  • size restrictions
  • safe area of the logo
  • use of contact information with the logo
  • samples of incorrect use of the logo

Other logos that represent events or programs may be incorporated as a graphic element into the design/layout of materials, if the Mount logo or word mark is also used. Use of other logos is at the discretion of Creative Services. Department names may be used under the Mount logo on apparel, as long as directions from the brand standards is followed. Versions of the University logo have been created with each school name and schools are encouraged to use them.

For internally focused print and online materials, a graphic other than the Mount logo may be used, but the University’s name must be a part of the design/layout. The use of graphics with the University name must be pre-approved by Creative Services.

By requesting, accepting and using provided official logo files on any event related materials, you agree that your event is sanctioned by the University and that all necessary Risk/Compliance approvals have been secured.

Athletic Logo Usage (.pdf, 1854K)
University Logo Usage & Standards (.pdf, 2361K)
Athletic Logo Sets

Below are the athletic logo usage per athletic logo set.
Logo Set 5 Color and Layout Options (.pdf, 132K)
Logo Set 6 Color and Layout Options (.pdf, 199K)
Logo Set 7 Color and Layout Options (.pdf, 621K)
Logo Set 8 Color and Layout Options (.pdf, 470K)
Logo Set 9 Color and Layout Options (.pdf, 1067K)
Logo Set 10 Color and Layout Options (.pdf, 1454K)
Logo Set 11 Color and Layout Options (.pdf, 38K)
Logo Set 12 Color and Layout Options (.pdf, 894K)
Logo Set 13 Color and Layout Options (.pdf, 1029K)
The Creative Services team of the Division of University Communications oversees photography for the University. More details are provided in the Photography Standards PDF below. For questions, email
Photography Standards (.pdf, 81K)
Photographer Permission and Release Form (.docx, 20K)

This form allows the photographer or other entity who owns the rights and title to the photo to grant the use of the photograph to the Mount.

Waiver and Release Form for use of photo/video/audio and name (.pdf, 93K)
Event Photography Poster Waiver (.pdf, 37K)

This is a poster created to provide notice to guests at any event that is being recorded and photographed. In addition to making the following announcement at University sport and alumni events, it is recommended to post this notice at all practical places located at such events. 


Announcement to be read pre-game and twice more during each event: 

Mount St. Joseph University is photographing and or recording this event. By attending you understand and agree that the University may use video, audio, photographs or other recording of you from this event for advertising, trade, or other business uses in any medium or technology now known or later developed. 

You waive the right to inspect or approve any video, audio, photographs or other recording that may be used now or in the future.

You waive the right to any compensation associated with any use of video, audio, photographs, or other recording; and understand that the University is under no obligation to use any video, audio, photograph, or other recording.

By attending you release the University; its owners, affiliates, officers, directors, employees, agents, subcontractors, and any other authorized person or entity; from any claims arising from use of any video, audio, photograph, or other recording.


Thank you.


Web Site Standards
Web Site Standards (.pdf, 265K)
Web Content Guide (.pdf, 33K)
Athletic apparel and NCAA Division III apparel guidelines below.
To order Lands' End items with the University logo embroidered, please follow the instructions below.
Athletic Apparel and NCAA Division III Guidelines (.pdf, 43K)
Land's End Ordering Guide (.pdf, 2201K)
Campus Map & Directions
Campus Map and Directions Flyer (.pdf, 780K)
Brand Strategy & Messaging
Brand Messaging (.pdf, 81K)
Brand Messaging Strategy (.pdf, 1784K)

Official University PowerPoint templates are provided for campus.

Templates for customized certificates are available through Creative Services.

*Updated April 2018

MSJ Widescreen Powerpoint Template 1 (.zip, 94K)
MSJ Widescreen Powerpoint Template 2 (.zip, 91K)
MSJ Widescreen Powerpoint Template 3 (.zip, 84K)
MSJ Widescreen Powerpoint Template 4 (.zip, 1005K)
MSJ Widescreen Powerpoint Template 5 (.zip, 513K)
MSJ Standard Powerpoint Template 1 (.zip, 92K)
MSJ Standard Powerpoint Template 2 (.zip, 89K)
MSJ Standard Powerpoint Template 3 (.zip, 87K)
MSJ Standard Powerpoint Template 4 (.zip, 1018K)
MSJ Standard Powerpoint Template 5 (.zip, 511K)
Adobe Acrobat Reader is required to view and print PDF files.